Questions

How Can I Build An Audience For A Broadcast?

Promote, promote, promote! In this case, social media is your friend. Don’t limit yourself to just sharing your live broadcast on the platform you broadcast on. Promote it on Twitter, LinkedIn, Facebook, Instagram, and anywhere else you can think of in the days and weeks leading up. Get creative and make sure to use all of your resources.

What Can Live Streaming Do For My Businesses?

YouTuber Craig Benzine once claimed that what made YouTube such a great platform is that it reduced the “barrier for entry” for creators. The same is true of live streaming on the platform of your choice. In the past, live streaming was something that could only happen on TV or radio. A live TV show would have a big budget, a fancy-schmancy studio and lots of expensive cameras.

With live streaming anyone can go live whenever you want. For small businesses, this is huge news. Before, a business could spend millions trying to get a video message out to their customers. Now, they can do it for a fraction of the cost. Our ultimate goal is to build value for you and for you to be able to pass that value to your audience. In return you will profit above and beyond what many other forms of engagement will be able to create.

Cost... How Much Does It Cost?

There are a number of key components that will determine the budget required for your planned live streams. For example, what type of video do you have in store for your audience? Are you planning a live virtual event that will be highly dynamic or a simple sit-down video with one person talking to the camera? The complexity, content and equipment needed to pull off your live stream will all have an influence on the budget you need available.  When live streaming an event, you’re paying for a production crew to capture the event. 

Should I Hire A Professional?

Whether you go about live streaming yourself or hire professionals to do it for you can be a make or break decision. Let me ask a question. Would you ever watch a live stream where you can’t clearly hear or the livestream video is just poor quality? You would hit the end button within seconds. So keep yourself in your audience’s shoes and think about how they are going to respond if the quality of your live stream is not good enough, especially if you are streaming an event.

At Alpha and Omega we provide professional event services that do entire set up from beginning to end so you don’t have to struggle with equipment and arrangement and can focus on the important aspects such as the audience you are reaching and the content of the video.